And neither is marketing. Actually, I think the problem is primarily with marketing. Marketing is hard. As much as you (or I) go into publishing thinking…. I’ve got a good cover, a decent blurb, amazing (if I do say so myself) content…. people will find me. And then those people will tell other people and then they will tell other people…. and yeah. That doesn’t happen. Or at least it hasn’t happened for me.
Publishing, and marketing, both to me are very much like screaming into a void. You spend days, months, years, whatever working on this book baby… finally get to the point where you release it into the world…. and nothing. And I don’t mean nothing by not getting any sales. It is getting read. I mean nothing by… no one says anything. Is it good? Bad? Is there a super embarrassing typo on page 198? I don’t know. I don’t think so?
Back to marketing. What I have found interesting so far is how time consuming marketing is. So far my (haphazard) marketing plan consists of this.
- Facebook groups
- Book bloggers/reviewers
- Amazon ads
- Instafreebie/bookfunnel groups
Facebook groups: I did these for awhile (read: about a week) and then stopped. I don’t think I will go back to them, at least not to any of the ones I have found so far. They can work. IF you find a super involved non-spamming group specific to your genre. Then they are great because you can talk directly to your market. Ask them what they like, think, want, whatever. Finding them though. That’s a whole different thing. Unfortunately most (book) groups seem to have devolved into promotion overload where I honestly think the entire group is just a bunch of authors promoting their books to each other. Not effective.
Book bloggers/reviewers. I have been doing this. I will keep doing this. Slowly. Very slowly. It is super time consuming. And it’s a lot of work for possibly very little return. Some respond, some don’t, some agree to read your book and never download the link, and if they do give you a review…. it might be awhile. I view these as an investment. It might not pay off right away, but it could. Actually that sounds more like a gamble. Either way. I like blogs. I like having people read my book. And it’s a bonus if they review it. I won’t spend a ton of time doing this, because you know I still need to actually write, but every so often I’ll throw an email or two out there.
Amazon ads: Now these…. are practically painless. Pretty easy to set up, pretty easy to get going…. the problem really lies in understanding them. There is a delay in reporting so it can be hard to correlate your ads to book sale results and while there is a lot of information out there on making your ads more effective… it’s seriously is like taking on a second job to figure it all out. Personally, I set a few up, have them running and will revisit the issue once I have a few more books out.
Instafreebie/Bookfunnel: Now these are my favorite. Super easy. Pretty successful…. and unfortunately super hard to find all of a sudden. Like anything good (or free) it wasn’t long before authors figured out that they could charge for setting up promos or events. Or they could start to become more selective about what they were willing to include. This made it a lot harder for me to find them. Sadly. Because otherwise they were working great.
So that’s my marketing run-down. It really does come with it’s own crazy learning curve. One I’m still working through. In the meantime. I primarily am focusing on getting the second book ready for release (started on the cover the other day). I don’t want this first book to drown… but at the same time this is a series. This isn’t the only launch I will have and not the only opportunity to market a new release.
In the meantime…. if you happen to know where there are a bunch of thriller readers hanging out who might be interested in a futuristic, historical, dystopian, political thriller…. let me know… or let them know I guess…..
Also…. if anyone reading this has read my book and liked it. I would be super appreciative if you could consider leaving a review (assuming you liked it. If you hated it, well, maybe an email? ;)) Apparently one of the biggest issues I have with sales right now is the lack of reviews. Which are apparently super hard to get. Who knew….